Swazi Observer

FULL STORY

SOSO'S MAKE-UP & BROW HAVEN

By Whats Your Hustle | 2024-12-18

Soso's Make-Up & Brow Haven, owned by Hlengiwe Ngozo, a vibrant beauty business dedicated to enhancing the beauty of its clients through exceptional make-up services.

With a passion for beauty and a commitment to customer satisfaction, Hlengiwe has built a brand that resonates with a diverse audience.

The driving force behind Soso's Make-Up & Brow Haven is Hlengiwe's passion and love for beauty, specifically make-up. Hlengiwe has always been passionate about make-up and it;s ability to boost confidence and allow people to express themselves creatively.

She says seeing how transformative make-up can be, it inspired her to turn her passion into a business.

This deep-rooted enthusiasm has been the foundation upon which she has built her business, inspiring her to create a haven for beauty enthusiasts.

Hlengiwe envisions a future where her brand expands into a reliable and professional name across Africa, catering to various beauty niches. This ambition reflects her dedication to not only providing beauty solutions but also to elevate the standards in the beauty market.

Soso’s Make up and Brow Haven is situated at Ekuphileni Wellness Centre, opposite SV Mdladla & Associates by St Marks Primary.

Services Offered
• Make-up
• Ombre Powder Brows
• Skin Tag Removal
• Brow Wax and Tint
• Brow Lamination

Unique Value Proposition
Hlengiwe believes that her unmatched customer service skills and the value she provides are what set her business apart.
She effectively utilises her experience to achieve specific goals, such as improving customer satisfaction, building loyalty, and driving business growth.

Financial Metrics and Success
Hlengiwe tracks revenue metrics, specifically the total income generated from the sales of services offered, to gauge overall business growth.

Target Audience
Hlengiwe primarily targets women, now also including men; her audience spans the youth, middle-aged individuals, and even older women who love looking their best.
It's evident that there will always be a market with women in the beauty industry, regardless of fluctuating trends.
She also caters to professionals in corporate settings.

Industry Trends
Trends come and go; staying aligned with relevant market trends is essential for success.
Hlengiwe wished she had more financial resources to take make-up courses and purchase high-quality products.
However, she values her self-taught experience as a make-up artist and is now a certified beauty therapist, having taken courses with reputable trainers in the South African industry.

Mentorship
She seeks advice from the lovely Mrs Welile Kunene, whom she co-parents with. Although Mrs Kunene knows little about the beauty industry, her professional advice has made a significant difference in Hlengiwe’s life.

Essential Entrepreneurial Qualities
n Vision: A clear idea of where you want to go and the ability to inspire others.
n Financial Acumen: Understanding basic financial principles and managing resources wisely.
n Perseverance: Commitment to long-term goals, even during tough times.
n Networking Skills: Building connections to access opportunities.
n Efficiently prioritising tasks to maximise productivity.
n Leadership: Inspiring and managing a team effectively.
nRisk-taking: Willingness to take calculated risks while understanding potential outcomes.

Work-Life Balance
Hlengiwe emphasises the importance of being intentional about prioritising her 'Me Time'.
She believes in resting, recharging and regrouping so that she can serve her customers from a full cup.
For bookings contact Hlengiwe via whatsapp 7677 3940.
Follow her on instagram soso_makeupsuite_browhaven.