Swazi Observer

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HOW REVENUE BLUEPRINT MASTERCLASS EMPOWERS ENTREPRENEURS

By Nokwanda Sibandze | 2025-01-13

It is always a sign of growth and hope when businesses are exposed to or have the chance to engage with transformative initiatives like the Revenue Blueprint Masterclass.

These opportunities not only inspire but also equip entrepreneurs with the tools to thrive in a competitive marketplace. Scene sat down with Melusi Dlamini, one of the visionary minds behind this impactful project, to discuss how the masterclass aimed to reshape the entrepreneurial landscape in Eswatini.

Held in January 2025, the Revenue Blueprint Masterclass provided a platform for local entrepreneurs and micro, small and medium enterprises (MSMEs) to tackle the pressing challenges of generating and managing revenue.

The event, themed ‘Where is the Money?’, sought to empower participants with actionable strategies to uncover new revenue streams, enhance consumer engagement, and scale their enterprises effectively.

A Theme Rooted in Urgency
The theme ‘Where is the Money?’ resonated deeply with the challenges faced by entrepreneurs in Eswatini. As Dlamini explained, “The theme was inspired by the need for local entrepreneurs to develop a deeper understanding of how to effectively generate and manage revenue in today’s challenging economic landscape.”

This forward-looking approach aimed to ensure participants left the event equipped with tools and knowledge to adapt to the evolving business environment. The masterclass served as a reminder that innovation, resourcefulness, and understanding consumer behaviour are key to unlocking new opportunities.

Insights from Consumer Trends
One of the highlights of the event was a session led by Ms. Fisiwe Vilane, the programme director and an expert in consumer affairs. Vilane provided attendees with a wealth of knowledge on consumer behaviour, trends, and evolving demands. Her session focused on helping businesses understand pain points, tailor offerings to consumer needs and use data-driven approaches to engage target audiences effectively.

Dlamini emphasised, “Participants gained insights into modern consumer choices, including the role of sustainability and ethical practices, which are increasingly important in Eswatini’s marketplace.” This session equipped attendees with the tools to stay relevant in a competitive and shifting economic climate.

A Collaborative Effort
The success of the Revenue Blueprint Masterclass would not have been possible without the collaborative efforts of key partners, including Nedbank Eswatini, ERS, EYE Studio and Emlembe Beverages. These organisations brought unique strengths that contributed to the event’s goals of empowering local businesses.

“Their support enabled us to host the masterclass at no cost to participants, breaking down financial barriers and making the event accessible to entrepreneurs eager to learn and grow,” Dlamini shared. Each partner’s involvement enhanced the overall impact, from funding to expertise and mentorship.

Showcasing Local Success Stories
The event also served as a platform to celebrate and learn from the journeys of successful local entrepreneurs.

Throughout the sessions, these individuals shared their experiences, highlighting the challenges they overcame and the strategies that propelled them forward.

Dlamini explained, “By showcasing their stories, we wanted to inspire other business owners to take actionable steps towards scaling their businesses. Their journeys provided real-world examples of resilience and innovation.”

Tying into Consumer Choices 2025
The Revenue Blueprint Masterclass coincided with the launch of the Eswatini Consumer Choices 2025 season, an initiative that underscored the importance of conscious consumer decisions and supporting local enterprises.

“The Consumer Choices 2025 Season tied directly into the themes of the masterclass,” Dlamini explained. “It created a bridge between business owners and consumers, fostering dialogue about sustainability ethical practices, and supporting homegrown products.”

By aligning these efforts, the event promoted a more sustainable, consumer-focused economy in Eswatini, benefiting both businesses and consumers.

Practical Lessons for Entrepreneurs
The masterclass stood out for its emphasis on practicality and relevance. With sessions covering IT, digital transformation, procurement, customer acquisition, and citizen economic empowerment, the event provided a comprehensive roadmap for building sustainable businesses.

One of the event’s standout features was its interactive format, which allowed participants to engage directly with experts. Dlamini noted, “We ensured that the value of the event did not end when the masterclass concluded. Participants left with actionable insights that they could immediately apply to their businesses.”

The Broader Impact of Recognition
The event also highlighted the role of initiatives like the Eswatini Consumer Choices Awards in driving business growth. By recognising excellence in consumer service, product quality and ethical practices, these awards have provided businesses with credibility and exposure, helping them attract customers and investors.

Dlamini shared, “This year, we expanded the awards by introducing new categories and initiatives, giving consumers full control of the voting process. The goal was to further empower local businesses and encourage a culture of excellence.”

Making Knowledge Accessible
Recognising that not all entrepreneurs could attend in person, the organisers took steps to make the masterclass accessible to a wider audience.

Sessions were recorded for later distribution, with plans to monetise the content in the future. This ensured that the knowledge shared during the event could reach and benefit more entrepreneurs across Eswatini.

A Call to Action for the Public
The event emphasised the critical role of public support in driving the success of local entrepreneurs. By attending events like the masterclass and engaging with local businesses, consumers can help boost visibility, drive demand, and promote Eswatini-made goods and services.

“We encourage consumers to make informed choices that prioritise supporting homegrown businesses,” Dlamini urged. Events like the Revenue Blueprint Masterclass and the Made in Eswatini Consumer Fair created opportunities for meaningful engagement between businesses and the public.

The Revenue Blueprint Masterclass proved to be a transformative event for Eswatini’s entrepreneurs, equipping them with the tools, strategies and connections to thrive in an increasingly competitive marketplace.

With its focus on practical insights, consumer-driven strategies and sustainable growth, the masterclass represented a significant step forward for local businesses.

As Dlamini concluded, “The masterclass was not just an event it was a movement to empower entrepreneurs, build resilient businesses, and shape a brighter economic future for Eswatini.” For those who attended, the lessons learned will undoubtedly continue to impact their businesses long after the event.

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