Tuesday 2021-01-26




By KWANELE DHLADHLA | 2020-09-16

GCINIWE Fakudze’s stint in the telecommunications industry has come to an end after only three years.

Fakudze’s last day as Eswatini Mobile Chief Customer Officer at the kingdom’s second mobile operator was celebrated during an internal send-off event held at the company’s head office (Sibekelo Building) yesterday.    

Her core duty at the organisation, which is arguably the cheapest mobile data services provider in Eswatini, was ensuring that Eswatini Mobile customers have a fantastic experience, while enjoying the wide range of varying mobile data and voice packages that the company has to offer.

In her usual bubbly self while exhibiting a sense of pride on what she termed an ‘awesome experience’, Fakudze confirmed she was indeed leaving the mobile telecommunications firm. She greatly appreciated Eswatini Mobile for the trust  which came with being bestowed with a role that is key to the organisation’s functionality and meeting its strategic objectives.

“It has really been an awesome experience to work with great minds to achieve big feats,” said the stylish Fakudze, who did not only manage Eswatini Mobile’s customer experience but doubled as the Brand Ambassador as well.    


The former Matsapha Town Board Chief Executive Officer, who holds a Degree in Town Planning and Regional Development, applauded Eswatini Mobile for providing her with a platform to learn and comprehensively understand how the private sector operates.

Fakudze said both the technical and theoretical information acquired during her 36 months of service would help immensely as she pursues future endeavours, which she politely asked to keep close to her chest at the moment. 

Fakudze, who is currently pursuing a Master’s in Business Administration (MBA),   enunciated that she has met all types of people while working for Eswatini Mobile, and also learnt a thing or two on how to deal with different characters, while at the same time ensuring that they are happy with the service offering.

“I would also like to thank all the people I worked with at Eswatini Mobile. From the visionary Chairman (Michelo Shakantu) to the amazing CEO (Jeff Penberton) and entire Eswatini Mobile family, I am really grateful for the great working relationship,” said Fakudze.

As a parting shot, Fakudze promised Eswatini Mobile customers that interesting developments that would ultimately benefit the consumer would be announced soon.

“Watch the space, there is a lot in store for Eswatini Mobile customers,” Fakudze promised.                             

Head of Human Resources Phindile Nhlabatsi said Fakudze had greatly contributed to the success of Eswatini Mobile, growing both the brand and the customer base.

She said her visionary leadership over the years helped the company achieve great milestones.

“As a remarkable, strong woman and a mentor, we have no doubt that she will continue climbing the corporate ladder. She remains our Brand Ambassador and we will greatly miss her. Ms. Fakudze leaves Eswatini Mobile in good terms,” Nhlabatsi remarked. 

Eswatini Mobile Limited (formerly known as Swazi Mobile Limited) was incorporated in the Kingdom of Eswatini in May 2016.

The licence to operate in the local telecommunications space was awarded to Eswatini Mobile Limited in February 2017 by Eswatini Communications Commission (ESCCOM).

The shareholders of Eswatini Mobile are; Cherrybite (Pty) Ltd, Stage 1 Communications (Pty) Ltd, Eswatini National Provident Fund (ENPF), Industrial Development Company of Eswatini (IDCE), Swazi Mobile Trust Limited, Members of Parliament and Designated Office Bearers Pension Fund (MOPADO) and ESJ Software Limited.

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