Swazi Observer

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EMASWATI ENTHUSIASTIC ABOUT INITIATIVE

By Nokwanda Sibandze | 2020-08-12

WITH only two days to go before the deadline, the Standard Bank influencer search has taken the kingdom by storm.

Hundreds of Emaswati have shared their amazing ideas and how they would change the country if they were to be chosen as the bank’s influencer.

The blue bank is looking for an influencer who will fit with their new strategy and with their new tagline #ItCanBe.

Not only have young people jumped on the train but some have expressed how they loved the idea and were happy to see such an initiative in the country.

Candidates should be a young man or woman between the ages of 18 and 35 with a passion to fuel their personal, entrepreneurial and professional dreams in line with the bank’s refreshed brand repositioning.

All potential winners have to share a one minute video of themselves talking about who they are and what dreams keep them motivated.

The dream could be about influencer’s personal, business, career, community development initiative and how they believe Standard Bank can find a way to make that dream a reality. The deadline is August 14.

Although some people felt they did not understand what the bank was looking for most people felt that it was still a great initiative.

They announced on their social media platforms that they were looking for an inventive, bold, curious and courageous local. True to their new tag line ‘It can be’ the bank is working on making dreams come true. Comments included that the bank was moving with times and focusing on what young people love and gravitate towards.

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