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MTN BUSHFIRE FIREFLY CAMPAIGN NOW OPEN

By Ayanda Dlamini | 2018-03-13

THE motivational MTN Bushfire Firefly Campaign is back.

The second edition of MTN Bushfire Firefly Campaign for all youthful musicians to be considered for a live performance at the MTN Bushfire 2018 was launched on Friday and applications are now open.

Speaking to the campaign’s Communications Specialist Penny Bouwer, he said this year they were aiming to create a music space that has no limitations for the youth to share their musical creativity, lyrical authenticity and encourage freedom of expression through their music.

This season, the MTN Bushfire Firefly comes with exciting new developments which include digital applications where applicants are required to send their music links to via e-mail to firefly@bush-fire.com

“This is the only mode of application which shall be considered. Email no more than two of your tracks or downloadable music links, stage name, genre, age, place of residence and short bio or profile.

Applications are now open,” said Bouwer.

Exciting news revealed by the communications specialist of the campaign was that this year the top 10 will be given performance fees, professional music advice and MTN Caller Tunez.

“This year we will have public voting. all the Top 20 will have an opportunity to have their music listened to by our followers, who will vote for their favourite artist and give us the Top 10 finalists. Our top 10 who will perform at the Sound Storm Finale will also receive performance fees. They will have the opportunity to have their music uploaded onto MTN Caller Tunez,” Bouwer said.

The campaign began yesterday, culminating in the finale on May 4 where the top three performers will be chosen to perform at the MTN Bushfire 2018.

“We urge artists to be vigilant of this period to ensure that they do not miss this great opportunity. Applications are open till March 25, during which independent judges will select the top 20, who will be announced on March 30,” Bouwer said.

Bouwer encouraged the public to listen to the Top 20 tracks and vote for their favourite artist whom they would like to see perform at the ‘Sound Storm Finale’ on May 4, where the top 10 will battle it out for a spot at the MTN Bushfire 2018.

According to the communications specialist, the voting period will be open from March 30 to April 13 via mobile SMS. The SMS number will be announced as soon as voting opens. The highest number of public votes will determine the Top 10 acts to perform at the finale.

The final Top 10 will be announced on April 16 and will be gearing up to perform at the finale on May 4 at House on Fire.

The Top 3 winners will be chosen and announced on the night, securing a spot at the MTN Bushfire 2018.

“50 per cent of the votes will be public driven and 50 per cent by our esteemed judges. It is imperative that the top 10 bring their A-game and market their participation effectively as this will also contribute to their final scores,” she said.

Last year, the Firefly Campaign received 285 applications where the top 20 were selected by independent judges for public voting. Over 5 000 SMS votes were received during the one week voting period, and determined the Top 10.

The Top 10 then battled it out at the finale dubbed ‘The Sound Storm,’ where Lindz, Symphony and Mandisa were crowned the top three Fireflies and securing a performance during the MTN Bushfire Festival 2017 at the Firefly Zone. This year promises even more fireworks, and is powered by MTN Pulse. Artists are encouraged to take advantage of this wonderful opportunity, and submit their applications digitally to firefly@bush-fire.com before March 25.

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