Wednesday 2018-01-17




By Majaha Nkonyane | 2017-11-14

THE Swaziland Investment Promotion Authority (SIPA), through the ministry of commerce, industry and trade, has promised a bigger and better Swaziland International Trade Fair in 2018.

Speaking during a post feedback session of the exhibition yesterday at Sibane Hotel in Ezulwini, Minister of Commerce Industry and Trade Jabulani Mabuza said they were looking at ways of improving the Trade Fair, starting with the visitor registration process to the application processes, stands set up, easy access during the official opening day, to exhibition facilities including the halls and pavilions and complementing activities such as entertainment and fun fair games.

He said the ministry, together with SIPA, was working on means to bring the best out of the SITF brand.

“The two entities are working on improving every activity which include product promotion, company promotion, service delivery, culture promotion and selling of handicraft and retail,” he said.

The minister said the SITF platform was further meant to improve business engagements and this could only be achieved by inviting more businesses from outside the country.

“This is meant to help improve trade with other countries and strengthen the economy of the country,” he said.

He said the plan was also meant to ensure that there was accurate statistical information that will inform decisions in the coming years.  Hence, the minister said they were also planning to capture information that would be necessary to determine participation in the Trade Fair.

“This year we introduced the visitor registration process which is solely used to gather information on visitors coming to the SITF. This registration process was being piloted this year and we are looking at having it rolled out in the future trade fairs. Piloting it was the right decision as it helped to unearth unforeseen problematic areas. However, we do extend our apologies as challenges were experienced in the form of long ques,” he said.

SIPA has been sending post exhibition feedback questionnaires which were circulated to gather information on reactions and certain processes.

Yesterday’s meeting was also intended to also give an opportunity for companies to further give feedback on other processes.

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