By Phetsile Mamba | 2021-02-23
POINT Plank has opened more space for artists’ merchandise outlet. This was confirmed by the President of Point Blank Welile Mthethwa. He said the headquarters is a boutique and beauty parlor situated at Ezulwini Corner Plaza which has been now operated by the newly-established entertainment entity operating both locally and in South Africa. Able Kein (Wandile Nkambule), who is an artist himself and co-founders of Point Blank Group, has encouraged other fellow artists to venture into the space of creating consumer products beyond their music, hence offering the shop to artists that make good quality merchandise to come sell their products at the shop. “It is important for artist to be mindful of the fact that music is no longer selling like it used to and times are changing so we have to use branding and merchandising to collect revenue from our intellectual properties. So using the art to create quality and useful consumer products is very essential and I really encourage all creative to seize that opportunity immediately,’’ said Welile Mthethwa. Mfanawethu Basil Mavuso is also the co-founder of the entity mentioned that most artists in the country struggle with opportunities, resources and exposure at most and without anyone facilitating the knowledge, help and services they need, the industry as a whole in the country will not grow. “The lack of knowledge and exposure to other peers running their own businesses is also a huge factor to the low number of entrepreneurs in the country and we hope that seeing the artists they also look up to not only run businesses and also offer that services goes a long way towards the necessary growth,” Mavuso said . The purpose is to show creative that the power they having branding using art and also in business if positioned well especially at during a pandemic resulting to significant income streams being bolted. They are confident that via The HeadQuarters, they will get expose and traffic due to the location and they type of quality products we sell in general because if approved, it will be easier for people to buy since they are aware we sell quality only. There is a rising number of people who have clothing lines in the country and are struggling because they can’t afford the rent in commercial places and have now offered a solution for that. They hope this also motivates young people to start their own enterprises and contribute to the economy at large even at such times and especially when there is so much unemployment.
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